A highly accomplished and results-driven professional with over 25 years of progressive experience, including 12 years as a successful Founder. My career journey, marked by significant tenures in prominent real estate firms in the UK and crucially, B2B lead generation for real estate companies in Dubai, has equipped me with an unparalleled understanding of the property market. My decision to reside in Dubai was always underpinned by the vision of pivoting back to my passion for property when the optimal opportunity arose. I currently collaborate with several brokers in Dubai, advising them on strategy, email marketing, and providing invaluable data-driven insights, often leveraging resources such as Property Monitor. My vision is to leverage over 13 years in performance marketing to innovate and transform the UAE property market. I am obsessed with data and constantly seeking new strategies that will compel the UAE market to adapt to cutting-edge formats.

My profound experience in real estate began in 1992, progressing through various sales and management roles at leading firms like Berkeley Group Plc, Glenn Flegg and Company, Mann & Co, Halifax (Halifax Property Services), and Gold Snapes Residential. As Sales Director at Gold Snapes Residential for 8 years, I directed all sales operations, developed and executed effective sales strategies that consistently met and exceeded targets, and cultivated strong client relationships, driving repeat business and referrals. This extensive background provides a deep understanding of real estate market analysis, negotiation, and the nuances of working with both residential and high-end developers.

As a Founder, I spearheaded multi-channel digital strategy and lead generation campaigns for diverse clients, including, crucially, B2B lead generation for real estate companies in Dubai. I developed and optimised performance marketing initiatives across Meta (Facebook, Instagram) Ads, consistently driving high-quality leads and maximising ROI. This includes a proven track record in leading the integration, management, and utilisation of data from diverse digital marketing channels (e.g., paid media, SEO, social media, web analytics) within Customer Data Platforms (CDP).

As a Meta Business Partner with expertise across Facebook, Instagram, and Creator Marketing, and a Shopify Partner, I possess hands-on experience with web analytics platforms such as Google Analytics 4, and tag management systems like Google Tag Manager. I excel at developing comprehensive dashboards, reports, and visualisations to monitor KPIs and deliver actionable insights on campaign effectiveness, website performance, and customer engagement. I am adept at conducting deep-dive analyses, consistently identifying trends, opportunities, and challenges in digital marketing performance, translating raw data into clear, strategic recommendations for optimisation and impactful adjustments. With significant GCP and CDP experience, and as a Klaviyo Partner, I am skilled in implementing and refining attribution models to understand the true impact of various marketing touchpoints and leveraging CDP data to support advanced personalisation strategies. My collaborative approach fosters seamless partnerships across marketing, product, and data engineering teams, ensuring data initiatives align with overarching business objectives. My extensive experience in both direct real estate sales and management (18+ years) and digital performance marketing (13+ years), combined with my strategic leadership and a proven ability to drive growth for high-end developers, positions me as an ideal candidate to optimise media investments for Binghatti, driving maximum impact and contributing to your continued success in the Dubai luxury real estate market.