Maki & Ramen Focus Group Questionnaire

1. What is the price you would pay for this product? 2. What’s the first thing you notice when you look at the packaging? 3. Does this look like a product you’d pick up in a supermarket freezer aisle? Why or why not? 4. What does the packaging make you expect in terms of price and quality?

1. Did you read the cooking instructions? Were they clear and easy to follow? 2. How confident do you feel that you’re cooking it right? (Mid cook) 3. Was there anything unexpected or confusing about the process? 4. Would you cook this at home on a weekday? What would make it easier? 5. Did this process feel premium, convenient, or effortful?

1. What was your first reaction to the flavour? One word 2. Did the texture of the noodles and broth meet your expectations? 3. Would you call this restaurant-quality? What’s missing or what surprised you? 4. How much would you buy this ramen for? Rate the overall quality 1-5 (1=Poor, 5=Excellent)

1. Would you keep these in your freezer at home? Why or why not? 2. What occasion would you most likely eat this? 3. Would you choose this over a Deliveroo or supermarket ramen kit?

1. Does this product feel like it fits the Maki & Ramen brand? 2. Would seeing this in a shop make you more or less likely to visit the restaurant? 3. What would make you recommend this product to a friend?

1. If you could change just one thing about the entire experience, what would it be? 2. Which other product in your freezer does this compete with?