Plan ahead to smash your end-of-year sales goals.

The second half of the year is officially here, bringing with it a huge opportunity to boost your business. With so many key shopping seasons on the horizon, now is the perfect time to get ahead of the curve. By planning your strategy in advance, you can increase your sales and accelerate your business growth.

 
Don't Miss These Key Moments
 

Mark your calendar for these important dates and seasons to ensure your campaigns are timely and relevant:

October: Halloween
December: The festive season and end-of-year celebrations
 
 Your Strategic Blueprint for Success
 

Here’s a simple, step-by-step timeline to help you maximise your results during these crucial periods:

Now: Test & Learn Begin by creating a learning plan. Experiment with different ad creatives, targeting methods, and campaign setups to discover what resonates most with your audience. This groundwork will give you a major advantage when the big moments arrive.

4-8 Weeks Before: Create Your Content Start building a library of diverse and engaging seasonal content. Think beyond static images—incorporate a variety of formats like Reels, carousel ads, and videos to keep your ads fresh and captivating.

1-4 Weeks Before: Go Live with Advantage+ As the key dates approach, consider leveraging Advantage+ sales campaigns. This powerful tool automates the optimisation of your creative, targeting, and budget, helping you reach the right audiences and drive more sales with less effort.

Post-Moment: Analyse & Optimise After the moment has passed, take time to analyse your campaign performance. What were your key successes? What could be improved? These insights are vital for refining your strategy for the next big season.