Attention Is the New Rent!

If you’re not paying in creativity, you’re paying in waste.

Everyone’s fighting for attention. Most are losing.

Here’s the truth: people aren’t on the internet. They’re on their phone, in micro-moments — 4 seconds before a scroll, 2 before a skip, 1 before they forget you. If your brand isn’t built for that window, you’re invisible.

Mobile isn’t just a screen size. It’s a mindset. It’s thumb-first, dopamine-fuelled, distraction-heavy. You’re not competing with your industry; you’re competing with the next swipe.

So what actually matters?

Creative that hooks in-frame one. If it doesn’t earn attention, it doesn’t deserve spend.
Data that proves retention. Don’t brag ROAS if your CPA’s climbing — attention without conversion is theatre.
Integration across channels. Meta, Klaviyo, TikTok — if they’re not talking to each other, you’re burning time.
Speed. Slow load = lost sale. Mobile users don’t wait.
The brands that win know this: attention is the new rent. You either pay it in creativity, or you pay for it in wasted media.

Stop assuming people care. Make them.