“Link in Bio” Is Dead — The Feed Took Over

Why followers don’t matter, and DMs are the new home of discovery.

 
There was a time when “link in bio” felt smart. One link, endless possibilities. But social has changed. Hard.

People don’t browse profiles anymore — they live in the feed. They scroll, pause, laugh, save, and move on. Instagram isn’t about who you follow now; it’s about what catches your interest. It’s interest media, not social media.

So when brands obsess over follower counts, they miss the point. Reach doesn’t come from followers — it comes from content that earns its spot in someone’s feed.

 
The Real Shift: From Feed to DM
Here’s the thing — most Reels aren’t shared publicly anymore.
They’re shared in DMs.

That’s where real engagement lives now: in private messages between friends, colleagues, or group chats. It’s intimate. Trusted. If your content is getting sent around in DMs, you’ve already won — that’s modern word-of-mouth.

But a “link in bio”? It just sits there, hoping someone takes the long route.

 
Why “Link in Bio” Fails
Every extra step kills momentum.
Feed → profile → link page → website → action.
By the second tap, your audience is gone.

Worse — you can’t track what actually worked. Attribution breaks, UTMs vanish, and suddenly your “best post” has no measurable ROI.

 
The Smarter Way: Stay Native
Tools like Manychat flip the script.
You can drive organic leads inside Instagram — no extra clicks, no broken tracking:

Comment “ebook” to get your guide instantly via DM.
Tap a Story sticker and trigger a chat flow.
Send a keyword to get a discount or early access.
It feels personal, and it converts because it keeps people where they already are — in the feed and the DMs.

 
The Bottom Line
“Link in bio” belongs to an older internet.
The future of marketing on Instagram lives in the feed and the DM — where content spreads, conversations start, and intent turns into action.

Forget the link. Build for the moment.