Application for Head of Lead Generation - Real Estate Services

Dear Antoine Ratajczak,

I'm writing to express my enthusiastic interest in the Head of Lead Generation - Real Estate Services position. My passion for real estate began at a young age, and I developed an early insight years ago that all sales, particularly within real estate, would inevitably transition online. This foresight compelled me to venture into online marketing in 2013, launching my own business to specifically bridge this gap. With over 25 years of extensive experience, including a decade as a Founder of a successful self-employed venture and substantial tenure in the real estate sector, I'm confident that my proven expertise in multi-channel lead generation, performance marketing, and strategic leadership aligns perfectly with your client's mission to empower independent brokerages.

As a Meta Business Partner and Creator Marketing Specialist, my background as a Founder at Started From Scratch FZCO has equipped me with a deep understanding of developing and executing comprehensive digital strategies from inception, managing marketing budgets, and driving scalable growth. I have a proven track record in optimizing digital campaigns across critical platforms, including Google, Meta (Facebook, Instagram), and LinkedIn. My proficiency with CRM systems and marketing automation tools, notably Klaviyo, ensures effective segmentation, nurturing, and conversion of prospects throughout the sales funnel, even for complex B2B strategies.

My career trajectory, including significant leadership roles such as Sales Director at Gold Snapes Residential and Senior Office Manager at Halifax Property Services, demonstrates a robust understanding of the real estate market. Crucially, my recent experience working with real estate brokerages here in Dubai means I have a strong grasp of today's market dynamics, agent recruitment, and brokerage growth within this specific region. This direct, hands-on experience, coupled with my entrepreneurial spirit, uniquely positions me to develop targeted content funnels and strategic partnerships that will attract entrepreneurial agents and drive scalable lead flow for your client's independent brokerages. I have been actively seeking a role of this nature and have been in communication with other leading brokerages in Dubai about potential opportunities, underscoring my focused commitment to this market.

I'm adept at leading data-driven growth, meticulously monitoring and analyzing key metrics such as CPL, CAC, and conversion rates to continually refine targeting, messaging, and budget allocation. My collaborative leadership style, honed through years of building and managing high-performing sales and marketing teams, ensures seamless cross-functional alignment with operations, agent success, and branding objectives. I'm passionate about coaching and scaling teams, establishing clear KPIs, and fostering an and fostering an environment of continuous improvement and results.

The opportunity to contribute my strategic vision and practical experience to a fast-growing start-up that empowers real estate professionals deeply resonates with my professional ethos and career aspirations. I'm eager to discuss how I can significantly contribute to your client's growth objectives.

Thank you for your time and consideration. I look forward to the opportunity to speak with you further.

Kind Regards

Nicola Lewis

Professional Summary

A highly accomplished and results-driven professional with over 25 years of progressive experience, including 12 years as a successful Founder and significant tenure in the real estate sector. My passion for real estate ignited at a young age, coupled with an early foresight into the industry's inevitable shift towards online sales, which directly inspired my venture into digital marketing in 2013.

As a Meta Business Partner with expertise in Facebook, Instagram, and Creator Marketing, and a Shopify Partner, I possess a proven track record in designing and executing sophisticated multi-channel lead generation strategies for B2B and B2C clients, including a strong focus on real estate companies. I excel in optimizing performance marketing initiatives (Google, Meta, LinkedIn), leveraging CRM and marketing automation (Klaviyo, HubSpot, Salesforce) for robust lead nurturing, and leading high-performing teams to achieve aggressive growth objectives. My recent work with real estate brokerages in Dubai provides me with a nuanced understanding of the current market dynamics and agent recruitment challenges, positioning me perfectly to drive scalable lead flow and firm growth.

Experience

Founder | Started From Scratch FZCO | Dubai, UAE

February 2013 - Present (12 years 5 months)

• Spearheaded multi-channel digital strategy and lead generation campaigns for diverse clients, including e-commerce brands (National Geographic Kids, The Great Frog London, Hell Bunny, Base London, Sole Trader, Perfect Cosmetics) and, crucially, B2B lead generation for real estate companies in Dubai.
• Developed and optimized performance marketing initiatives across Google Ads, Meta (Facebook, Instagram) Ads, and LinkedIn Ads, consistently driving high-quality leads and maximizing ROI.
• Managed comprehensive marketing budgets, ensuring efficient allocation and measurable outcomes across all campaigns.
• Implemented and leveraged CRM systems and marketing automation tools (Klaviyo) for advanced lead segmentation, nurturing, and conversion funnel management.
• Provided expert Creator Marketing insights, enhancing brand visibility and engagement through strategic partnerships.
• Led all aspects of client relations, strategic planning, product launches, and business development, fostering strong relationships and achieving significant client growth.

Director of Operations | NORBITON FINE CHEESE CO LIMITED | London Area, UK

2010-2013 (3 years)

• Oversaw daily operations, ensuring seamless execution and optimizing business processes.
• Contributed to sales and marketing strategies, enhancing brand presence and customer engagement.
• Managed key client relations and drove product launch initiatives.
• Led and mentored operational teams, fostering a collaborative and efficient working environment.

Sales Director | Gold Snapes Residential | Kingston Upon Thames, UK

2002-2010 (8 years)

• Directed all sales operations for a prominent residential real estate firm.
• Developed and executed effective sales strategies that consistently met and exceeded targets.
• Cultivated strong client relationships, driving repeat business and referrals.
• Managed and mentored sales teams, enhancing their performance and professional development.
• Gained significant experience in real estate market analysis and negotiation.

Senior Office Manager | Halifax (Halifax Property Services) | London Area, UK

1998-2002 (4 years)

• Managed all aspects of office operations and contributed to strategic business planning.
• Oversaw sales processes and client service delivery within the real estate division.
• Implemented strategies to enhance operational efficiency and profitability.
• Managed all aspects of office operations and contributed to strategic business planning.
• Oversaw sales processes and client service delivery within the real estate division.
• Implemented strategies to enhance operational efficiency and profitability.

Senior Sales Manager | Mann & Co | 1996-1998 (2 years)

• Progressed through various sales roles in leading real estate firms, consistently achieving sales targets.
• Developed strong negotiation skills and an in-depth understanding of property sales processes.
• Cultivated exceptional client relations, guiding individuals through property acquisition and sales.

Sales Negotiator | Glenn Flegg and Company | 1994-1996 (2 years)

• Progressed through various sales roles in leading real estate firms, consistently achieving sales targets.
• Developed strong negotiation skills and in-depth understanding of property sales processes.
• Cultivated exceptional client relations, guiding individuals through property acquisition and sales.

Sales Negotiator | Berkeley Group Plc | 1992-1994 (2 years)

• Progressed through various sales roles in leading real estate firms, consistently achieving sales targets.
• Developed strong negotiation skills and an in-depth understanding of property sales processes.
• Cultivated exceptional client relations, guiding individuals through property acquisition and sales.

Skills

Certifications & Partnerships

• Meta Business Partner (Facebook, Instagram, Creator Marketing Expertise)
• Shopify Partner
• Klaviyo Partner